GAIN Intelligence Executive Coaching

These assessments are not personality tests.

Personality tests are oddly flattering, and they rarely change how anyone behaves. There is a reason for that. Instruments of that kind are written to be liked, closer in construction to a horoscope than to a diagnosis, and they are answered by the part of you that is unconsciously managing its own self image. They describe what you would like to be, inferred from how you outwardly behave today. They cannot show you why you behave that way, or what led you there. At best you are treating the symptoms and never the cause.

GAIN Intelligence

Symptoms, and the cause you cannot see

Nearly all coaching, and nearly every assessment sold alongside it, works on the surface. You arrive with a problem: the difficult report, the negotiation you keep losing, the promotion that did not come. It is handed back to you in tidier language, with a plan built around it. Sometimes that is enough. Usually it is not, and the reason is structural rather than personal. The thing you arrived with is a symptom, and symptoms are downstream of something you cannot see from where you are standing.

NCI would call this cause blindness. We fixate on the visible outcome and never touch what is driving it. A personality profile tells you that you score low on assertiveness. It does not tell you why you behave that way, and it does not tell you how to change it in a manner that lasts and does not run on willpower alone.

Most people do not fail to change because they are lazy. They fail because they are trying to use insight, language and willpower to overpower patterns that live far deeper than thought. Teaching heavy approaches assume that if a person understands enough, they will change. The evidence says otherwise. More than half of smokers try to quit every year, and fewer than one in ten succeed. Most weight that is lost is gradually regained. These are people who know exactly what to do, and who badly want the outcome.

Real change does not happen when someone merely knows what to do. It happens when the new behaviour becomes emotionally compelling, identity based, and reinforced by daily life. Lasting change comes less from talking to the rational mind, and more from reshaping what feels true, rewarding and self defining.

Consider, too, how weak the ground under most assessments is. Retake a mainstream personality questionnaire a few weeks later and roughly half of people are handed a different type. An instrument that cannot reproduce its own result is not measuring anything stable in you. And the professions meant to fix all this are not immune: across large international surveys, close to nine in ten educators still hold beliefs about how the brain learns that were disproven years ago. Outdated ideas persist because they are comfortable and they sell, not because they work.

You did not lack discipline. You were pushing against a door that was never going to open. Once you understand how the brain actually operates, you find that speaking to the right part of it, in the right way, produces results that effort alone never will.

The instruments I will share with you are built to identify the causes beneath the symptoms, and to address those.

The origin of the instruments

They come from the behavioural work of Chase Hughes, who spent some twenty years in the US military and now trains intelligence operatives. That matters for one specific reason. He has a matter of weeks to prepare people who will then be exposed to genuinely high risk environments, and the success or failure of that training is tested in the real world, at real stakes.

This is not theory developed on undergraduates and settled by peer review, where being wrong costs a citation. Training either survives contact with real human beings or the consequences are severe. That is the only validation that counts when the stakes are real: it is proven by the people who have to use it, in the situations they use it in, where failure carries a serious price.

One tradition is reviewed. The other is tested, and proven.

Why we turn them on you first

These instruments were built to read other people. We are going to turn them inward, so that you can read yourself. Once you understand yourself, you are in a position to reprogramme yourself, using techniques practised globally by military and governmental institutions.

There are no shortcuts to lasting results, but there are a great many traps that will take you nowhere. So answer honestly, not aspirationally. Nobody is marking this. There is no good score, and nobody is judging you. This is a contract between you and you. You can take the route that produces meaningful, lasting change, or you can flatter yourself and continue on your present trajectory.

If it gives you any solace: many of my clients have completed these assessments, and without exception, every one of them is carrying guilt, shame and doubt. If you have the courage to begin, you will get the results you are after.

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CLIENT

Work through your instruments.

Open the ones released to you, complete them, and read what they show.

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COACH

Run the practice.

Add clients, release instruments to them, and read what comes back.

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The instruments used in this platform are drawn from the NCI Graduate School / Applied Behavior Research curriculum. Used under graduate-practitioner permission. The coaching built around them is GAIN Intelligence's own.

© NCI University Graduate School / Applied Behavior Research. Not for redistribution.